Because Supermicro ships boards with things BMCs (ASPEED 2500s and the like) that have firmware they don't even control or support. That's a problem if you have thousands of servers deployed and there's a security vulnerability or defect, you go to the vendor for support, and they just shrug. Or problems with DRAM training. Or any other weird BIOS/firmware quirk that Supermicro won't help you with.
This stuff is less of a problem if you're just using a few dozen of these things at most. But at scale commodity hardware becomes a nightmare.
It's why most hyperscalers find it more cost-effective to just build their own (Amazon, Google, Meta, others)