As with the the Chouinard / Patagonia situation, the "giving away company" line is unfortunately just another example of bad headline writing.

One really must examine the individuals making this decision + their track record before we make judgments about the merits of this choice for folks other than the family. Does Yvon's track record with Patagonia align with my values and make me trust his choice as being truly "beneficial" for the planet? Yes.

Did the Chouinard family also avoid $700 million in taxes by "giving away the company" (e.g. putting the shares in one or more trusts, like Hobby Lobby family will). Also yes. [0]

[0]: https://www.bloomberg.com/news/articles/2022-09-15/patagonia...