Edit: I re-visited and scrolled down past what I thought was the end of the page only to find everything I was looking for. This is the problem with these huge scrolling marketing pages. You gotta lead with the content and then try to sell me at the bottom.
Here's a free first impression breakdown for them: A page's social media link stripe is commonly at the bottom of the page as a final "ok you're not going to buy this right now, but at least keep us in mind" call to action, or at the very top of a page as a nav element. Gray is a common color for page terminal stripes or other perfunctory, de-emphasized components because nothing stands out against it as much as it would stand out against something else. Pricing schemes are either on a standalone page or at least after some introduction explains what they are. Seeing the gray stripe of social media links under the pricing block is like a stop sign to your brain. Beyond that, the "more options" button at the bottom of the page only reveals more options at the top of the page. The section of tiny screenshots half covered up with those boxes in that same "not important" gray is very off-putting. Not only does varying shades of gray text on white or various shades of gray background scream "don't pay attention to me," it's irritating to read, and their #969696 text on white on the purchase page even fails WCAG AA color contrast guidelines for headlines. Many elements are slightly misaligned. The complete lack of visual hierarchy beyond the project name and purchase section title leads users to subconsciously say "not worth the cognitive load to figure out what's going on here," and leave... and that was a sub 5-minute analysis.
Most bounced users don't consciously think about why they left. They'll never complain about it because they'll never think about you again. There's a damn good reason big businesses put a lot of time and resources into that stuff, and as much as folks like to think otherwise, having developers as your customers doesn't change that. Developer-targeted FOSS projects get away with undesigned websites because it's free as in speech, and most people are probably looking at the very thoughtfully designed Github, et al interface instead. Even subconsciously, broken buttons, misaligned elements, uncomfortably obfuscated elements, and miscommunication of navigation cues through poor color choice does not communicate "high-quality paid software product that beats the vast array of free competition."
The sudden activity on this site kind of took me by surprise, I wasn't quite ready for the big reveal.
Back when I used to be a chef, my most important tool was a Chef's knife. The Wusthoff and Henkles and rando knockoff knives might look pretty similar, but I could tell just by looking at it if the spine side of the tang was a bit too short and would give my index finger blisters, for example. It didn't have to be perfect, but it had to work for me.
As a full-time developer, I was working with text editors just as many hours per day as I worked with my chef's knife. Using a text editor that doesn't meld with the way I do things is incredibly frustrating. I do most of my dev work in Unreal Engine these days so a nice, performant editor that was as smooth as other paid editors would get my greenbacks.
I'll get some screenshots added to the new website.