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any idea how good the tooling mentioned there is? its the key to successfully applying this strategy, the best way would be to have it as a part of your blogging software/platform of choice and just working. because no one wants to do the monkey work of reposting everywhere

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Not sure you need a lot of tooling unless you publish many articles per week. If you're just doing one article per month, linking them (not reposting, but sharing a link: "syndication") on 5-6 platforms would take you a couple of minutes at most.

Automated cross-posting is pretty well-trod territory.

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