e.g. If you have raw materials, i.e. designers, they should always be creating design assets of some sort. No raw materials should be sitting around on building huge deliverables. They need to be bite sized, and then it is up to you where you direct that flow.
When starting out you need a constant flow of customers. Right now tiktok is the best faucet by far. Even 3 videos can get you 100s of visitors to your landing page. Now the game begins. Do they just go away. That means your offer on the landing page is not good enough. Now increase the offer. Outrageous example: "We pay you $100 for signing up and trying our software". Now you have customer flow. And then it is back to optimization.
Hope that makes sense. I struggled so long because I didn't understand supply chains, faucets, flow etc.