If they have one thing in common is that they don’t want to invest in creating reliable products. They re-invent the wheel all the time, invent products that nobody wants and cancel them after a few years, create their own tools and languages and then shove them down everyone’s throat. They continuously churn new software, new features and updates because they don’t know when to stop growing, like tumors.
The software industry is a swindle. Rust is the band-aid solution to bad practices that companies don’t want to reform because it’s not profitable to do so.
Perhaps saying guerrilla marketing is being too lenient when it’s more like hustling and insinuating themselves in nearly all language discussions and trying to sell Rust. I’ve seen this in threads about C++, but also Go, Nim, C or even Python.
See the self-declared Rust programmer replying to the parent comment for a good example.
It doesn’t even matter if Rust is good, these people are as likable as pushy bazaar salesmen. If every time you wrote a comment here in English someone asked if you considered writing it in Spanish because it sounds more exotic, you’d get tired of that pretty fast.