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not sure that meshes well with the deities of profit and wealth

I don't see a reason why it would not be commercially exploitable either. Trade and commerce is part of any human community

Activities have increasingly become profit focused. Not sure why friends couldn’t also be.

It's already a reality for dating. Ask the likes of Tinder. Still it didn't become any better.

tinder's business goal aligns with people coming back to "try again" forever