Because the biggest reason Netware lost was the inability to develop software on the platform.
This severely limited the value of Netware as a server operating system, as developers (for the most part) prefer to develop on the the platform (cross-compiling for other flavors of *nix doesn't count) for which they're developing software.
What's more, IIUC, the development tools for Netware were just awful. Which additionally limited the number of developers working on Netware-related applications.
And even those few folks mostly abandoned it as NT gained popularity as a server and a development platform. Had there been a robust user/development environment (like Unix), that likely wouldn't have happened.
[0] I am aware that Netware was mostly written in x86 assembler, but porting IPX/SPX and a few other bits and bobs would have allowed Novell to migrate to a Unix platform without having to rewrite the entire OS.