amazon a product manager focused organization in many parts of their business. Person A comes to america to study for masters or mba. A gets hired by amazon. A is under pressure to release features to increase sales or show how their feature is attributed some top or bottom line metric increase. A fears losing job under amazon cut throat culture and will optimize for exactly that. No amazon job means bye bye visa you go home. if you have family, sell everything and move back.

so as you could guess customer benefit is not primary or even second third focus.

company leadership create culture of one incentive. workers output optimizing for that incentive.