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Recommendations is just one of the aspects. We love books as a tangible medium of knowledge, for collection, for signaling and so on.

Movies in disks, comes with friction which isn’t worth IMO.

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Yes, and Blockbuster can still lean into that. Pair recommendations with books. Movies as a tangible collectible item for many people still a thing. It's still a medium of knowledge, still a collectible item, and still good for signaling.

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