The creators should take a look the only cool TechCrunch Disrupt winner, Qwiki, which turned searches in to audio and visual slides [1]. But Yahoo bought it for $50 million, turned down Google's offer thereafter of $150 million, then buried it forever a year later.
[0] https://www.cfr.org/blog/obamas-final-drone-strike-data
[1] https://www.youtube.com/watch?v=t-ZxO4e6Oak
Edit: The 90% refers to a specific date range of "air strikes": "Operation Haymaker, show that between January 2012 and February 2013, U.S. special operations airstrikes killed more than 200 people. Of those, only 35 were the intended targets. During one five-month period of the operation, according to the documents, nearly 90 percent of the people killed in airstrikes were not the intended targets." [2]
[2] https://theintercept.com/drone-papers/the-assassination-comp...