> Conversational assistants? I don't know. They don't seem to have really panned out for the most part and I'm not sure they're much changed from at least five years ago in spite of vast armies of expensive developers being paid to work on them.

A small company working on the same problem with passionate skilled devs would do better imo, albeit lacking the brand recognition of Google or apple. I feel like Google _could_ do much better in this space if they really wanted to; but do they want to