> The issue here isn't that it's Google, it's that Google is doing what they're told to do.

Nice try. One of the largest tech companies of the world, which in most countries other than USA holds basically a monopoly on mobile computing, is not being pushed around by the creative industries. Remember when Youtube became a thing and the media companies wanted it gone? Google fought with them and created a technology stack that almost any media company today uses, because it was in their interest to do so.

No, it's Google all the way down alright. They can force creative industries to accept real ownership of the media by the users, but this time it's just not in their interest to do so.