- Google was the most popular search engine. Had a dominant position in adTech and YouTube was popular
- Apple became the most valuable company in the US and the iPhone was sucking up most industry profits.
- Amazon was by far the most dominant electric retailer and AWS was taking off (disclaimer: my current employer)
- Microsoft had been the dominant operating system for 15 years and Office the dominant office suite.
- Even Facebook was the dominant social network.
Not one startup has disrupted the industry in the past decade.
AirBnB is probably the only major tech company that has created a profitable large business in ten years.
And how would a search engine company buying out a non profitable video platform that had no means of making money have triggered anti trust action?
In order for these acquisitions to have high valuations, big companies must fear being replaced. It is in VC’s interest to stoke that fear. They do this by the threat of replacement at least as much as through funding for actual replacement.
VCs don’t have to care whether disruption happens, but they do have to care about their IRR, and will say or do anything they feel will with high probability increase their rates of return.
They are bought to be an accretive to an existing business or the acquiring company thinks they have scale advantage to multiply the value of the acquisition.
Another way to put it, that these are “sustaining innovations”.
The highest valuations are not paid for sustaining innovations, but for market access risks, which is what this thread was about. The two can be the same thing functionally, but “sustaining innovations” sounds much better in a shareholder meeting.
Neither LinkedIn or GitHub were going to disrupt Microsoft in anyway.
Post Jobs’ death they bought a black celebrity-driven entertainment company. This was absolutely a brand threat as Apple was now associated with Tim Cook, who is perhaps many amazing things but they do not include cool.
Fast forward a decade and Microsoft recognized the game that was being played, which is that a set of six murky quasi-monopolies attempt to acquire diverse revenue streams and not lose information sources or access to their markets. While LinkedIn or Github may not have been direct threats to any of Microsoft’s existing businesses, if someone else got ahold of them Microsoft would have zero social footprint, which would be a big problem for them, having essentially missed out on search as well.
NeXT was already a failure and was transitioning out of the hardware business. Apple couldn’t make a modern operating system to save its life and was getting crushed by Microsoft.
> Post Jobs’ death they bought a black celebrity-driven entertainment company. This was absolutely a brand threat as Apple was now associated with Tim Cook, who is perhaps many amazing things but they do not include cool.
People aren’t buying iPhones because of a producer that most outside of Hip Hop only knew because he was the producer behind a famous White rapper (Eminem).
> Microsoft’s existing businesses, if someone else got ahold of them Microsoft would have zero social footprint, which would be a big problem for them, having essentially missed out on search as well.
Under Satya, they moved away from Windows everywhere to cloud and Office everywhere.
Azure isn’t popular because of GitHub. It mostly targets stodgy old Enterprise customers that are already on the MS platform. That’s not meant to be an insult. I was a stodgy old enterprise MS dev until 2018 when I started moving toward AWS technologies (where I now work).