Assuming this is real, how much could this data be worth?
I suppose you mean how much it could be sold for ? The easiest/safest buyers is probably the company itself paid for by their insurance policies. Such policies will likely cover ransoms in the millions.
However with the current Twitter management it probably won't work, Musk may even not be paying the premiums given that he is not paying office rents or more likely be unwilling to negotiate .
For any other deal it is depends a lot on the seller and buyer. You wouldn't want to be drinking polonium after driving hard bargain with the Russians after all.