Only because it’s a sign you have money, not because cars are cool.
> the latest iphone won't and likely never will.
When apple has a $5k iPhone it may once again become a status symbol.
Almost 50% of Americans have an iPhone of some version. It’s obviously not a status symbol of everyone has one. iPhones, like cars, are mostly undifferentiated.
Apple has a lot of room to build a status symbol, but admittedly they haven’t been too successful when trying with the Apple Watch, so I will admit the odds are low they’ll succeed, but I believe the market exists in the long run.