(Many) Americans also equate higher living standards with a huge TV which is generally turned on.
I'm old and by my family's standards 65" diagonal would be questionable at best, so I checked in the vicinity of 48", 43" and 50" only gets you down to 120-5 watts. Add probably not very many watts for whatever's supplying the signal and it doesn't sound like a big deal, although of course everything adds up.