If you don't like them then don't visit them or visit them with an ad blocker on. Don't deprive users from the content and don't deprive staff from their jobs.
Advertising itself is only mildly offensive; if done with taste it can be no problem at all, but too many companies seemingly don't know when to stop - the line from Ready Player One about monetizing 70% of a person's field of view sounds exactly like what Meta and Google would do if they could get away with it.
I want legislation on this topic to create breathing space for real businesses which make things of value.
It's more like the minimum wage argument or something like that but you don't really need an analogy.