Apple has been dropping the article from iPhone advertisements. "With iPhone 13, you can...", not "an/the iPhone". To me, this breaking of orthography feels too much like reverential capitalization for something that is not exactly divine.
I interpret this change as communicating 'iPhone is a system whose benefits are predicated on the hardware being omnipresent.'
When you're on vacation and a stranger offers to take your photo and they can just airdrop it to you? When you can retrieve lost keys with an AirTag? When you put that fun sticker on an iMessage? That's not 'an iPhone', it's 'iPhone' and it's what a lot of people are really paying for these days, I think.
Jobs presented "iPhone" and article-less was dominant in all company messaging for the product.