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Congrats on launching! Your game looks polished, consistently thematic, and I feel intrigued by the "magick" mechanisms hinted on the landing page.

I'm curious what marketing mobile games looks like in 2023. App store optimization? Buying app store ads? Getting people to review your game?

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I wish I knew! I've been testing out different strategies. I have a free game with an IAP (http://apple.co/downwordly) and it does okay from an install perspective, but not great for purchases. I was lucky to get it on Apple's radar to drive most the traffic.

This is my first time just doing a paid game. Definitely learning as I go. My plan for the first week is to send out download codes to people who might have an audience to put it in front of. I'll let you know how it goes!

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