Also it says that this TN guy had insurance. I wonder if it would have been worth his insurance company's while to make sure that $75 was always paid, either by paying it themselves, or making him pay it, or paying it and sending him the bill, and somehow making it a condition.. to protect themselves from having to pay out... as the London article is about insurance companies starting fire brigades themselves for that very reason
Not to mention the question of duress when the FD shows up and says "sign this and we'll put out the fire."
Back on the farm, which is 30 minutes from the nearest fire brigade, one does have to pay to opt-in for fire service. They still answer the phone if you're not on the list. You're also strongly encouraged to have a pond or cistern near anything you want saved. I don't know if the farm's mortgage required payment of that fee, but I do know we were given insurance discounts for having ponds near the houses and barn.
I do know of one case of a particularly belligerent property owner who refused to pay, had fires, still wouldn't pay, etc. who did eventually wind up with firefighters watching his property burn. Hard to really feel bad about something like that.