Another Coffeezilla case? He will soon be able to build a real 10M studio.
He hinted at this in his podcast with lex Friedman. He also mentioned another forcing function would be when he has kids he needs to reconsider he's journalistic risk.
Not to say Coffeezilla is a grifter, but I think Coffeezilla is thriving in part due to his constraints. If he had a huge budget and resources, he wouldn't be an agile nobody who could convince anyone to get on the phone and tell on themselves. He'd be just another news outlet, with too much to lose to act in the way he's used to.
i think coffeezilla is doing well with what he has right now ajd i dont known if big budget and fake recognition mean more than the grassroots recognition he actually gets without those things.