Crypto collapses taught me so much about media management and public perceptions.

When the rumors first broke out that 3AC was toast, no one believed it. Zhu Su was perceived as the smart, wise man of crypto. No way HE would be so reckless.

Then when FTX rumors broke out, no one believed it, again. He was on the cover of magazines, hanging out with Tom Brady, writing these thoughtful pieces about crypto, and was our torchbearer in Washington...

Ironically, the folks with the scammiest public reputation (Justin Sun, Tether folks, even CZ/Binance) are still standing.