Oh, life & death is different? Don't be so sure; there's good reasons to believe that livelihood (not to mention social credit) and life are closely related -- and also, the fundamental point doesn't depend on the specific example: you can't point to an orders-of-magnitude change and then claim we're dealing with a situation that's qualitatively like it's "always" been.
"Easier" doesn't begin to honestly represent what's happened here: we've crossed a threshold where we have technology for production by automated imitation at scale. And where that tech works primarily because of imitation, the work of those imitated has been a crucial part of that. Where that work has a reasonable claim of ownership, those who own it deserve to be recognized & compensated.