This borders on absurdist. I mean, don't get me wrong, I've come to expect a certain level of daftness and self-absorption with the Trump Org, but this is just...weird.

Like not the normal disconnect from reality, but a more disturbing indicator of unraveling. I mean he must truly be seeking any distraction from his growing number of legal threats to think this somehow qualifies as a "major announcement" to the point that the lunacy of the announcement and its subsequent analysis is more substantive than the announcement.