1. With the fall of FTX/Alameda, and previously 3AC and Celsius, more users are realizing that an old rallying cry for bitcoin still holds true: not your keys, not your coins. Every new 'generation' of users (bitcoin is in its eternal September) has to learn the same lessons as others learned before. So, you would expect to see more self custody of coins, and that is precisely what the on-chain metrics show. See also https://buybitcoinworldwide.com/mt-gox-hack/
2. Real-world adoption is growing with great products like Strike build on top of the fast and cheap Lightning network (one of the various second layers build on top of L1 Bitcoin). See https://bitcoinist.com/watch-jack-mallers-send-free-instant-...
3. More people realize the long view, and buy and hold for multiple years. See also https://bitcoinmagazine.com/markets/the-hodl-model