The concept of and the reaction to 'offense' is ridiculous.
When someone is offended, the immediate reaction is that everyone must be offended. Those who are not offended have absolutely no bearing on this.
Thus, one person complains about, say, someone flipping Vs in a picture, and the picture is removed. How many other people saw it and weren't offended? We don't know. But they're probably a majority.
Further to that, the singular offended person has an extraordinary power to censor that which offends no one else. And the press can take advantage of that to manufacture outrage to fit their agenda. As happened with 'Sachsgate'[1] in 2008.
In all the treatment of the act of being offended, it comes across sometimes as a base human right. One that, as evidenced with the referenced link, is easy to abuse.
[1] http://en.wikipedia.org/wiki/Russell_Brand_Show_prank_teleph...