There was a quote from Richard Branson that often comes to mind when I think of Elon: "Make a fool of yourself". The context of the quote is that if you don't have the money (or are unwilling to pay) for marketing then you can get free publicity by associating yourself personally with your company's brand and then doing PR stunts that keep you in the media.

I'm not sure if that is what Elon has done intentionally but I agree with your sentiment; I wouldn't consider buying a Tesla because the/his brand has become toxic.