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A lot of it is probably stolen. A lot went into thousands of worthless altcoins and their devs got rich. Another big portion is probably advertising. They spent big on YouTube influencers. Basically a lot of people got rich and a lot more people got screwed.

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Altcoin devs are not paid well; Bitcoin devs make entirely normal SWE salaries according to public information, and I can't imagine DogeCoin or whatever is any better. All the big money is in marketing, since that's what creates the value.

By devs he probably doesn't mean software devs, but coin creators.

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