Europe doesn't really have winter compared to North America, unless you're making a quip about their energy crisis ;-). Compare someplace continental and ridiculously far north like Rovaniemi, Finland to, say, Fargo, ND; the latter has colder winters, despite being 20 degrees of latitude further south. And yet everyone in Fargo builds with stick frames.
A well-built and well-maintained wood house can last multiple generations and keep warm in the meantime. Though, granted it's probably more expensive to maintain than equivalent masonry.