this is one of the only good takes I have seen on Musk and the issue of how he is steering his brand. I think he is really foolish and truly dangerous but he is no dumber than any other successful business guy when it comes to making big decisions. I am not that interested in how many D chess he is playing or if he is like Richard Branson and jut does things by feel. Branson is the brash marketer of past decades who I feel Musk most resembles - the brand is a direct extension of the person and the name goes on various different business. Dyson is another in a slightly similar vein and our former president is an exemplar of the style as well.