At my shop, our shared goal is to make lives and products better. When done properly, automation is a tool, not a slave-driver. Scale isn't inherently bad, you can make the human experience more comfortable and fulfilling by satisfying basic needs with less effort.
People in a factory I worked in last week aren't gnawing furniture out of lumber with their teeth, nor are they whittling it with stone knives, sawing it with steel hand tools, or cutting it with power tools, they're loading and unloading CNC routers. It's not one person and $500M worth of equipment that lets a forklift operator dump logs in at one side and spit out semi trucks loaded with pallets of furniture, nor is it 2000 people and a bunch of hand tools, and it's about 200 skilled people and $20M worth of equipment. The most important feature of the equipment is the diagnostics, adjustments, and flexibility, allowing their operators to use their human judgement to improve operations.
We have declined a few of potentially profitable projects in the past year because we felt they were not a good match for our values, when customers had specs that required locking out operators from doing more than pressing "Cycle start", were unwilling to invest in training due to high turnover, or otherwise treated people poorly, or especially when they wanted to cut corners on safety, those are just not places that we partner with. This isn't purely altruistic, the effort invested in those undesirable shops is typically less valuable over the long term compared to the rising companies that treat their people better.