It may not be as good a link as the one from FTC itself, but I wouldn't call a leading national newspaper "blogspam".

Here for example is a capture of techmeme, which routinely gives media reports more emphasis than a primary source.

  https://www.techmeme.com/221208/h1530

The L5 heading at the very top of that page is this link we're talking about on this thread.

This preference makes more sense I think in cases where the primary source is a company touting its own product, where a media report would be more objective. Then again, maybe you could view this instance as the FTC touting its own product too :)