While it's shoddy statistics, at least in this case the implied effect seems to be real.
According to these two sources [1][2] that just came up when I searched for this, prevalence of wearing life-jackets among kayakers appears to be ~78%.
[1] https://injuryprevention.bmj.com/content/4/3/203 [2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5931488/