These layoffs have been signalled for at least weeks, and the signal's been clear enough that it's most of our internal Blind discussion.
I suspect the backlash on this thread is more ideological than anything. "Plaids" is not something I would even take notice of, let alone issue with, because this company has a genuine, strong, caring culture. Even the layoffs came with a personal touch with a barrage of 1:1's and offers to help. Insofar as the layoffs could not have been avoided without dampening the company's position in a competitive space, I do not understand why people are getting so mad on my and others' behalf. It was either this or a SaaS startups not being able to put SaaS margins and getting eaten by its competitors as it tries to figure out growth.
Nope; employees are just a tool to use in a branding exercise for VCs, shareholders, and Wall Street.
So glad these grifts are ending.
All of these tech companies come up with cutesy terms for employees. "Googlers", "Plaids", "Metamates", "Splunkers", "Pinployees". It seems like a cheap way of tying workers' identities to The Company.
It's a cheap gesture used in an attempt to create a distinct "culture".
So in the context of a mass-termination, it really rubs me the wrong way to refer to these people as "Plaids". They're clearly not that, because you're sending them packing!
Lets get back to identifying our personnel with real terms. Employee, technician, associate, etc.
EDIT: NYTimes does a good job with this: https://www.nytimes.com/2022/02/16/technology/metamates-goog...
Plaid just gave me 16 weeks of pay, 6 months of insurance premiums, waived the vesting cliff I hadn't hit yet, and let me go with way more dignity than I've ever seen in my 20 year career (19 of those years spent at "normal" non-silicone Valley companies)...
...they can call me whatever the hell they want at this point and I'll be OK with it lol
I can guarantee you that the letter referred to Plaid employees as "Plaids" is quite literally the last thing on the minds of any current or ex Plaid employees. It's not that big of a deal. It's not particularly dehumanizing, nor brainwashing. It's mildly cringy, half by design, but that's about it.
If profits turn down a lot, or funding runs out, you have to layoff people. If you don't, or do it to late or in not sufficient or too high numbers, as a manager / company you do your job poorly.
Saidly there seem to be companies that do their jobs badly. Currently I have the feeling that the second option applies in my case...