I love "deinforce" as an antonym to "reinforce". The standard way to say it would maybe be "deemphasised", but it lacks the symmetry of "deinforced".
Negative reinforcement is what boot camp uses. If you square your corners, you won't get shouted at. The "negative" aspect relates to the lack of shouting, and the reinforcement relates to the fact that the shouting is unpleasant.
At home, positive punishment would be making fun of the tendencies, and negative punishment would have meant receiving no validation for the behaviour.