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Yes and me and my wife laugh about it but there is an obvious distinctive preference for kids male and female which will play into sales .. no one is forcing anyone to buy anything and even back in the 80s growing up I knew kids that would buy toys you'd associate with the other gender.

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A societal pressure doesn't mean it's forced. Most societal pressures aren't. Instead, they are strong expectations and in occasions, frowning upon behavior that deviates from the expectation. This creates tremendous pressure. Just look at teenager social dynamics, lots of "unenforced" expectations become critical for them.

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