About two years ago I bought just about every butter at the local grocery and started sampling them. (COVID hobby i guess) and it completely changed my relationship with butter. I found a few that were clear favorites...to the point where one of them I can slice off a thin pat and just eat it neat.
Butter in the abstract is loved, but somehow it has been relegated to commodity status (at least around here). It's fun digging into it and realizing there's a whole landscape out there.