NU grad here. I consider it a high likelihood that the people that made this decision didn't realize that group resides in this building. Consider this a university administrated by the tour office.

The researchers may as well be chuck-e-cheese automatons to the administrators, just marketing materials housed in a fancy glass box to show off to visiting delegations of money-havers, to convince them to become money-givers.

As long as glossy appearances are kept, what the researchers actually do is of little to no consequence to the folks operating the money and influence infrastructure.