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"He or she can best meet their KPIs at the low, low cost of the occasional destroyed laptop, fire, or -- very rare -- customer death."

With millions of users it's less likely to be rare. As tragic as it sounds, Microsoft likely won't brought to heel until it too experiences a Boeing 737MAX-type incident of its own making.

Such is the arrogance of those who run Microsoft.

"PS: one would hope that this bad unsafe design would already be under investigation by various safety regulators/authorities. Perhaps this story may awaken them."

> Those passengers knew what they were signing up for when they boarded that plane together with a Windows user.

The good thing is, once a fix for this is pushed, even laptops in cargo holds will get it. Win win!

KPI -> https://en.m.wikipedia.org/wiki/Performance_indicator