You (and anyone reading this comment) are a rare exception. Users of this site are interested in how tech works. You spend time to understand what it’s doing and make things work for you.
And that’s awesome! Personally I’m the same way.
But an overwhelming majority of people do not want to fight with or customize their tech. Opening the tech actually tricks them into causing more problems by clicking random pop up’s on websites that look like system updates or other malware / advert tricks.
A recent discussion on this problem is here [1]. I’m not sure how to solve this. Maybe we need an actually viable Linux phone for tinkerers, while also having a locked down iPhone for the less tech literate? Maybe Apple can introduce a less locked down version of iOS for power users?