I've used Deming's ideas to optimize ads and it did work way better than bayesian ab testing or ML-based approaches. However, management did not like that I was using something so old, so I had to rebrand it, but it was Deming still.
Huh, why am I reading the opposite here https://www.oxebridge.com/emma/how-does-iso-90012015-stack-u...?
ISO 9001 has never much embraced Deming, despite them saying so. In fact, most of the requirements of ISO 9001 directly contradict Deming, as well as Juran, Crosby and other quality gurus.
To say that those ISO standards are in contradiction of the Deming cycle is surely just some PR attempt to pretend it was an original concept developed by highly specialized committees who absolutely need to be treated as experts, rather than common sense.
It can be possible that his points don't entirely express the useful aspects of his vision.
May cooler heads prevail.