Sadly, the tech may have changed but both our ideas on usability and the incentives at play have remained the same. Which is to say, the devs I know of all know that popup videos, banners, modals, etc. are all trash much like the popup ad banners of 1997. But we do them anyway because the people that pay us have financial incentives that have been proven via misguided A/B testing that they work. And by misguided I mean... we're talking about manipulation, right? That's the whole shell game of A/B testing. You're testing your way to what works best for you and not your users. It's Tinder knowing the perfect match for you but not showing you that person because you'll quit the app if you ever met them.
I can't even take a11y or people that advocate a11y seriously today. You built modals and carousels with frustrating timeouts that slide content before I'm done looking at it! You're a circus clown.