[flagged]
Think back to the 80s when Dukakis, in attempt to seem more hawkish to the media, did a tank photo-op that ultimately had the opposite effect[1]. I can't think of anything in modern history that's had a similar impact.
Or look at Donald Trump, a candidate who never really cared about what the mainstream media had to say about him, and was openly hostile towards it. He was able to defeat Hillary Clinton in 2016, albeit by some narrow margins in certain states.
[1] https://www.politico.com/magazine/story/2013/11/dukakis-and-...