So many people will disregard the praise for your site if it's ugly or they can't figure it out.
Edit: A little more food for thought - I opened the page you linked, then went to the homepage, then closed the page. It just didn't appeal to me visually. It wasn't until I saw the comment about charging too much that I even realized you sold something.
So on the cost thing - split test! Run a test between $5 and $10. Seriously. Combine a pretty product with a price that seems just barely over the limit and you will likely find that people are finding your product "re-assuringly expensive". It costs $10 and it's pretty. It must be a high quality itinerary.