My previous company had a business contract with GCP and so wouldn't be cut off for, for example, a dodgy employee account tied to the business in some way.
It's amazing how many people put their email and credit card in a form, pay sticker price for a service, and have their entire business depend on it. The terms of those contracts necessarily have to protect the service from all sorts of malicious users who just click sign-up. Talk to a person, get a contract, and the whole conversation changes (and yes GCP has account managers for this).