Because CEOs are 399x smarter and work 399x harder! Plus they take all the risk!
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A 'simple decision' such as do I approve this product or not can make or break a company. The iPhone is a great example, it was far from considered a slam dunk money printer at the time. You can still find old articles from people wondering why you would want to browse the web on a phone.
We have brought 2000 muskets and 1 tank to war. We find the musketmen are not very effective, so we have chosen not to pay them very much. They just deserve less.