I think that most of why Rust is popular is just that it's a very modern programming language. It has all the nice things people want and surprisingly little of what they don't. So it's no surprise that for some people it's more productive.

But the article pretty clearly outlined a super simple CRUD app. These days that's a problem space so well defined you can practically specify the whole thing in command line flags. Rust really has little to add there. For other stuff, yeah Rust can be super cool.