Like many other tools utilised by powerful leaders/CEOs, mandatory positively, too, is a means to an end.

An excolleague of mine was a "happiness engineer" at a FAANG-esque firm, we discussed the pros and cons of ensuring positive communication is demonstrated in all echelons of the business. We were delighted knowing that although discontent existed in some engineers, the mandatory happiness messaging prevented them from gaining any real traction and material support from the rest of the business, since that goes against the business culture.

Thus, the problematic engineers could be dealt with and removed with minimal impact on the morale and reputation of the company.