I think it's the classic formula: rich person marries artsy person, children get to engage in artsy pursuits with little regard for the here and now of paying their heating bill.
I believe it was one of the outcomes of universal basic income trials, people would engage more with the arts and creativity.
Off topic but this result is one of many reasons why UBI will not be established any time soon. People in general are not ready for the challenging “creativity” that would come from otherwise “idle” individuals.